Commercial growth strategy
Stress-test the route from early traction to predictable revenue, and identify the commercial gaps holding growth back.
Finative UK · Board Advisor
Board Advisor · Connectd
Commercial strategy, enterprise access, and governance counsel for founders and boards.
Tim Street is a commercial strategist, founder, and Connectd Board Advisor with 20+ years scaling technology-services businesses across digital commerce and financial services.
Talk with TimThe board-level question
How do we turn what is working into a business that is ready for its next conversation?
PositionPartnerScale
A practical commercial perspective
Experience that connects the boardroom to the market.
As Founder and Managing Director of Finative, Tim has carried responsibility across commercial strategy, enterprise business development, systems-integration delivery, finance, legal, operations, and board-level client relationships. That cross-functional view helps him see where a growth plan is strong, where it is exposed, and which decision will create the most useful momentum.
Before founding Finative, he held senior commercial roles with Excelerate360, Omniture (Adobe Analytics), Reevoo, Salesforce Europe, and ForeSee/Verint. As a Connectd Board Advisor, he brings that experience to go-to-market strategy, enterprise and regulated-market access, investor readiness, founder leadership, and governance discipline.
20+years in commercial leadership
Commerce · FSdigital commerce and financial-services depth
ConnectdBoard Advisor Academy completed
What Tim offers as a Board Advisor
Useful challenge for the decisions that matter next.
The focus is practical: clarify the commercial problem, make the route forward visible, and help the leadership team act with confidence.
Enterprise and regulated-market access
Build the readiness, relationships, and proposition needed to sell into enterprise and financial-services environments.
Investor readiness
Turn pipeline, partnerships, and commercial evidence into a clearer story for investors and other serious stakeholders.
Strategic partnerships
Shape partnerships that create market access and revenue, including the operating detail needed to make them work.
Founder leadership and governance
Offer constructive challenge on board decisions, startup lifecycle priorities, and the operating discipline required to scale.
Who it is for
For leaders building the next version of the business.
Tim’s board advisory work is suited to growth-stage technology businesses where commercial focus, enterprise relationships, and good governance need to develop together.
- Founders moving from early traction to a more predictable commercial model
- Boards that need experienced challenge on growth, governance, or market entry
- Scale-ups selling into enterprise or regulated markets
- Technology businesses where digital commerce, financial services, or systems integration are part of the growth story
Selected commercial outcomes
A perspective shaped by doing the work.
£10m
new business revenue supported over three years through Livefyre’s UK/EMEA market entry and a Salesforce Europe partnership
£1.2m–£1.3m
first-year UK revenue generated for MyBuys by mobilising a focused commercial network on a constrained budget
$3m
SmartOSC UK engagement secured with Ghana International Bank as its first financial-services client
$750k
Shopper bridging round supported through investor relationships and network access
Start a conversation
Bring the next board question into the room.
To discuss Tim’s Board Advisor work through Connectd, get in touch with Finative UK directly.